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Design with soul — Escardar
Branding, design, and my obsession
with creating one-of-a-kind things.
What is Escardar
It's not just a brand,
it's your brand.
Your brand is a direct reflection of your vision. I guide your project from the strategy phase through final delivery to create an identity that's coherent, solid, and true to you — one that makes a difference.
About me
I'm Sara
Andrade.
Advertising professional focused on design, web, and strategy — the experience behind Escardar.
I have led product delivery and Customer Success at an agency, designed content systems and Social Selling for the Hispanic market in the U.S., and built websites and digital infrastructure.
Off-screen, I draw and illustrate with the same hands I use to design brands.
How I work
From idea to something you can touch.
Discover
A call to understand your brand, your business, and what you really need.
Define
Strategy, moodboard, and visual direction before any designing starts.
Create
Design, development, or production: brand, web, content, or objects.
Deliver
Organized files, a usage guide, and support after delivery.
Tools I work with
Services
Branding & Brand Design
Everything for your brand identity
- Diagnosis
- Naming
- Logo
- Palette
- Typography
- Brand manual
- Initial applications
Web Design
Everything for your website
- Website • full design and development
- Simple support included for 12 months
- Initial link-in-bio setup
- Google Search Console indexing
- Google My Business optimization
Online Store
Everything you need to sell
- Complete online store setup
- End-to-end sales process, ready to go
- Google My Business optimization
- Ad management (optional)
Product Development
Your product's entire process
- Diagnosis
- Market research
- Value proposition
- Prototype
- Iteration through final delivery
Portfolio
Featured
projects
FAQ
What people
ask me.
How can I create a logo for my business?
With the Branding & Brand Design service: diagnosis, naming (if you need it), logo, color palette, typography, and a brand manual with initial applications — designed for businesses building or rethinking their identity from scratch.
Do you design business cards, signs, or pieces for my business?
Yes. Brand applications — business cards, signage, and printed pieces — are part of the Branding & Brand Design process. You can see real examples applied in the portfolio, like the LogiBienes project.
Do you design large signs or storefront signage?
Yes. Large-format signage design — storefront signs, billboards — is delivered as part of the brand applications. In the portfolio, the LogiBienes project shows a real storefront sign and billboard.
Do you design pieces for social media (Instagram, Facebook)?
Your visual identity work is ready for you to use your logo, palette, and typography in your posts. Escardar designs and advises on the visual side of your brand — managing and posting on your accounts is handled directly by the client.
How can I get a website made for my business?
With the Web Design service: full design and development of your site, 12 months of support included, initial link-in-bio setup, Google Search Console indexing, and Google My Business optimization.
Can you build an online store to sell my products?
Yes. The Online Store service covers the complete setup — cart and end-to-end sales process —, Google My Business optimization, and ad management if you need it.
Can you improve or modernize my current website?
Yes. If your site already exists but looks outdated or isn't working the way you'd like, that's also covered under the Web Design service — tell me how it looks today and I will give you a diagnosis.
How much does a graphic designer cost?
Every project is quoted based on its scope — a logo, a website, and an online store don't cost the same. Message me on WhatsApp and I will give you a free consultation with a quote tailored to you.
Do you work with businesses outside Colombia?
Yes. Escardar works 100% remotely from Colombia for clients across Latin America and the United States — all project communication and follow-up happen over WhatsApp.
How can I make my business look more professional?
It usually starts with the brand: a logo and a solid visual identity through Branding & Brand Design, followed by a website that represents it well. Tell me where your business stands today and I will help you figure out where to start.